W Beam Guardrail installation

Why is the traffic direction important for W Beam Guardrail installation?

The post shall be installed with the face of the channel section facing the direction of adjacent traffic and rail laps away from the adjoining traffic to minimise any potential for errant vehicles or all other road users, to snag on that open face or by the laps of rails.

To reduce the possibility of the terminal end failing when impacted by opposing traffic, terminal treatment (W-Beam Ends & Connectors) must be lapped in the direction of impacting traffic.